Monday 9 May 2011

Which tablet client device will the corporate market adopt?

Today I attended a meeting where we were planning on rolling out a new product offering based on a tablet device, i.e. Apple iPad or one of the newer rivals such as the Blackberry Playbook or the Cisco Cius.

The initial suggestion was, “everyone wants an iPad lets offer that”.

Our company sells IT and data comms products from several vendors, but not Apple.

Apparently Apple was insisting on a very large commitment to sell a minimum number of products before agreeing to allow us to become an authorised reseller. So that effectively ruled them out of consideration.

Another contributor suggested the new Blackberry Playbook, but apparently they have exclusive deals with the larger mobile vendors who will have access to the product for a period of time before anyone else is allowed to sell it.

A third possibility mentioned was the new Cisco Cius. As a Gold Partner we have good contacts with them and therefore will be able to sell and support the product as soon as it’s released. I’ve had a brief hands-on experience with this new device, but there was a lack of apps on it so I couldn’t really comment on its usability.

For this and almost no other reason, it seems we will adopt the Cius and offer it to our SME and corporate customers.

The various technical / commercial aspects of the three different devices are known and it’s up for debate as to which is better?

Apple

·         excellent user interface, my three year old can use it

·         huge range of consumer based applications

Blackberry Playbook

·         huge installed base of Blackberry users who want a familiar interface

·         back catalogue of business applications

Cisco

·         Existing popular instant messaging, / presence client, video conferencing technology using the Cius’ has front / back cameras

·         Security technology equivalent or better than Blackberry’s

I don’t believe the corporate market will adopt the Cisco tablet based on our decision, but it is interesting that it seemed to be the easiest device for our company to offer?

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